Integrating Public Health and Computer Science Theoretical Perspectives for Developing Tailored Health Messages

Rita Kukafka, Frances Morrison, and Stephen B. Johnson

In this paper, we review current approaches employed by both public health and computer science to develop tailored persuasive messages to foster health-related behavior change. It is based on this review that we propose an integrated framework for merging public health and computer science approaches. We believe that such a framework can lead to new methods to extend current tailoring research. Our method for analyzing persuasive health messages, influenced by this integrated framework, is presented as an example.

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